Work History / Lip Loi Creative
The Fine Game PlanA website and a sharper brand for an executive advisory office
Jimmy helped curate and build the website for The Fine Game Plan, and refined its branding, color, type and the journey a visitor takes through it.
Brand · 2020
| Project type | Website and brand refinement |
|---|---|
| Industry | Business advisory |
| Seat | Principal, Lip Loi Creative |
| Ran through | Lip Loi Creative |
| Worked with | Matthew Fine, chief executive |
| Dates | Early 2020 |
What it is
The Fine Game Plan is an executive office led by Matthew Fine, its chief executive. Fine spent 12 years at Nike in sales and distribution and later served as president of Shiekh Shoes. Its site describes it as "an executive office offering advisory services & executive mentorship, business development, and go-to-market strategy to brands, retailers, and catalysts." It offers three services: advisory, business development and go-to-market strategy.
It is a separate company from No Caller ID. No Caller ID is a consultancy that acts as a liaison between small brands and large ones. The Fine Game Plan is business advisory and business development.
What Jimmy did
- Helped curate and build the website.
- Refined the branding.
- Refined the color and the typefaces.
- Shaped the experience journey, meaning the path a visitor takes through the site.
Where it stands
- The site is live at thefinegameplan.com.
- Matthew Fine wrote a recommendation of his work with Jimmy, in his own words.
- No traffic or lead figure is on record.