Work History / Sales years and before
Six Points, ChicagoA Nike energy space built with a retailer
As the boutique account executive in Chicago, led the commerce and marketplace side of Six Points, the Central Region's first Nike energy space, opened with St. Alfred for the 2010 World Cup.
Brand · 2009 to 2010
| Project type | Retail concept and marketplace mapping |
|---|---|
| Industry | Athletic and lifestyle footwear |
| Seat | Regional Boutique Account Executive, Nike Sportswear |
| Ran through | Nike |
| Dates | November 2009 to August 2010 |
| Location | Chicago, Illinois |
What it is
Chicago had no Nike space that joined brand energy to a working store. Six Points opened in April 2010 with boutique partner St. Alfred, and connected with the city through art, product customization and sport.
What Jimmy did
- Led the commerce and marketplace portion of the opening.
- Managed stock to sales and built a sales tracking sheet so the brand team could read retail performance.
- Mapped Chicago into five consumer zones and re-tiered every Nike Sportswear door. St. Alfred was raised to the top tier.
- Carried the space through a running chapter and a basketball chapter after the World Cup.
Results
- Thirteen weeks: 1,235 units, 50.2% sell-through, 48% gross margin.
- Press on opening: Hypebeast, Highsnobiety, Freshness, Chicagoist and Thrillist, April 2010.
- His words: it "has literally become a second job," and it "officially put Chicago on the map."