Work History / Lip Loi Creative
No Caller IDA voice and a design language for a Los Angeles consultancy
Jimmy curated the voice and the design language of the No Caller ID website, and built brand strategy and deck templates for some of its clients. The work came before Lip Loi Creative was a business and was the reason he started it.
Brand · 2020 to 2022
| Project type | Website voice and design language, brand strategy and deck templates |
|---|---|
| Industry | Licensing, partnerships and brand consulting |
| Seat | Principal, Lip Loi Creative |
| Ran through | Lip Loi Creative |
| Dates | Early 2020 for the website and strategy work. 2021 to 2022 for the sneaker store deck |
| Worked with | Matthew Fine and Arsen Salatinjants, who lead the agency |
| Location | Los Angeles |
What it is
No Caller ID is a consulting agency based in Los Angeles. Its site describes the work as "Licensing, Partnerships, & Intellectual Property Management." It acts as a bridge between smaller boutique brands and larger organizations such as the NFL. It is led by Arsen Salatinjants, who founded the Hall of Fame brand on Fairfax Avenue, and Matthew Fine, a former Nike executive of 12 years and a former president of Shiekh Shoes.
Jimmy began Lip Loi Creative in December 2019 and left Nike in January 2020. This was among the studio's first work, and he names it as the impetus for building the studio into a business.
What Jimmy did
- Worked on the agency's website, curating its voice and its design language.
- Consulted with the agency on go-to-market strategy.
- Built brand strategy for some of the agency's clients.
- Built deck templates for some of the agency's clients. A 40 slide Keynote template in his files is dated January 3, 2023.
- Made the positioning deck for a sneaker store opening in a mall, working with Matthew Fine, in 2021 and 2022.
He did not make the agency's logos.
Where it stands
- No result is on record for this work.
- His files hold the deck template and a set of the agency's logo files, dated December 2021 to January 2023.