Central Territory Sales - Nike Sportswear BoutiquesNikeChicago, Illinois
Re-mapped Nike Sportswear across Chicago, Detroit, Minneapolis, Milwaukee and Cleveland, door by door, and gave each door a level of distribution it had earned.
Brand · 2009 to 2010
| Project type | Marketplace mapping and distribution |
|---|---|
| Industry | Athletic and lifestyle footwear |
| Seat | Regional Boutique Account Executive, Nike Sportswear |
| Ran through | Nike |
| Dates | November 2009 to August 2010 |
| Markets | Chicago, Detroit, Minneapolis, Milwaukee, Cleveland |
What it is
More than 25 boutique and urban accounts across the upper Midwest, from St. Alfred and Leaders to Burn Rubber and Succezz.
What Jimmy did
- Sorted every door into invest, divest or harvest, and set a distribution level for each.
- Opened Phenom in Minneapolis and Pogo outside Detroit, and started Haberdash in Chicago to reach a 25 to 34 consumer.
- Lowered distribution at doors that were not moving the market, and withheld Air Force 1 from a door with poor presentation.
- Stabilized the boutiques by adding inline performance product beside Nike Sportswear.
- Wrote strategic plans for four accounts and held quarterly trunk shows.
Results
- Fall and holiday 2010 bookings in those doors: basketball up 77.9%, running up 418.9%, training up 127.4%, with the urban and indie business held.