Work History / Marketplace and Running
Market TravelOne format, six cities
A repeatable way to bring product teams to the consumer: a mission, a door list by tier, focus groups, then a recap with owners and dates.
Operating · 2014 to 2017
| Project type | Consumer insight method |
|---|---|
| Industry | Athletic footwear |
| Ran through | Nike |
| Dates | 2014 to 2017 |
What it is
Six documented trips share one format across Basketball and Running.
What Jimmy did
- Las Vegas, July 2014: led the footwear section of focus groups with 17-year-old athletes.
- Los Angeles, December 2014: 34 retail locations and a varsity team focus group.
- Dallas, January 2015: footwear captain for a 15-person sporting goods trip.
- Chicago, June 2015: 28 retail locations and two focus groups.
- New York, December 2016: run crews and leading accounts, with four learnings and four ways to win.
- Los Angeles, February 2017: hosted the team, with account meetings at Undefeated, BAIT and Nice Kicks, and a run with Koreatown Run Club.
Results
- The Koreatown crew later appeared in the 2018 React by Run Crews project.