West Territory Sales - Nike SportswearNikeLos Angeles, California
Lead Nike Sportswear representative in the second largest market in the country, carrying Shiekh and WSS through a championship year and the 2011 All-Star Game.
Brand · 2010 to 2011
| Project type | Key account management and launch distribution |
|---|---|
| Industry | Athletic and lifestyle footwear |
| Seat | West Territory Sales Representative, Nike Sportswear |
| Ran through | Nike |
| Dates | August 2010 to May 2011 |
| Location | Los Angeles, California |
What it is
He moved from Chicago to Los Angeles in August 2010. WSS was the street retailer serving the Hispanic consumer. Shiekh was the mall retailer serving the LA teen.
What Jimmy did
- Managed the men's business across all categories for Shiekh and WSS, with direct revenue responsibility above $25M.
- Built and communicated the All-Star line plan for Basketball and Nike Sportswear, and ran the distribution.
- Allocated the launches of that year door by door: the Kobe ring ceremony pack, the LeBron 8 Miami, the Christmas Day Kobe VI.
- Wrote three-year strategic plans for both accounts and built an open-to-buy plan with Shiekh.
- Ran a homecoming event with WSS in South Gate, with customization at the event and in store.
Results
- All-Star 2011 boutique sell-through averaged 67.4% across nine doors.
- Summer 2011 bookings beat goal in footwear and apparel.
- 2010 Sales Team of the Year, Nike Los Angeles.