Work History / Lip Loi Creative
Kinetic MLA pitch deck for sports science, not yet in market
Jimmy built the pitch deck for a sports science and prediction venture across four versions, from a golf pitch in November 2023 to an all-sports pitch in April 2024. The venture has not gone to market.
Brand · 2023 to 2024
| Project type | Venture pitch deck |
|---|---|
| Industry | Sports science and analytics |
| Seat | Principal, Brand and Product Merchandising |
| Ran through | Common Ground, for Kinetic ML |
| Worked with | Jesse Fowler, Nick Scavio and four named specialists |
| Dates | November 2023 to April 2024 |
What it is
Kinetic ML was pitched as a sports science venture. The deck states the objective: "to unlock human potential through unparalleled science, informed data and world class insights". It names three problems. Knowledge is limited, because there are few experts to apply the science. Resources are limited, because sports outside the majors are not supported equally. Access is limited, because "data is for the wealthy".
The team page lists a director of AI analytics, a sport psychologist, a director of movement, a director of recovery, Nick Scavio for legal and Jesse Fowler for operations. It lists Jimmy for brand and marketing.
An earlier 19-slide deck, titled "transforming golf with kineticML", was made in another presentation tool on November 16, 2023. The file shows Jimmy as the last person to modify it.
What Jimmy did
- Built the Keynote deck. Version 1 is dated November 20, 2023. Version 2, dated the next day, ran 16 pages under the title "Transforming Golf".
- Widened the pitch from one sport to all of them. Version 4, from April 2024, ran 24 pages under the line "supercharging the future of sports".
- Opened on the precedent. Every major sport is embracing data, and "the best applications are moving from analytics to prediction". The deck uses baseball, basketball and soccer tracking systems as the examples.
- Set out the product in two parts: physical analysis by motion capture and a psychological assessment, both feeding predictive models.
- Replaced the golf case with a shooting sports case by version 4. Where version 2 said golf was primed for transformation, version 4 said it of shooting sports, and added a sample athlete profile built around Vincent Hancock.
- Set the growth plan in three steps: establish elite standards defined by specialists, gather data through gamification, and grow by entering key markets.
- Left the investment page marked "tbd" in both version 2 and version 4.
Where it stands
- In Jimmy's account of September 19, 2026, the venture had not gone to market and was still in process.
- The investment page was never filled in. Version 2 also carried a placeholder testimonials page.
- No separate brand identity document was found. The documented deliverable is the deck.
- The Common Ground wiki now describes Kinetic ML as a concept-stage business-intelligence platform, a different product from the one in these decks.