Work History / Common Ground
Content systemA posting plan for the group's brands that stayed mostly internal
Jimmy set the cadence, the channel rules and the templates for posting across the Common Ground brands. The system was built and largely did not publish.
Operating · 2026
| Project type | Content system and posting plan |
|---|---|
| Industry | Operating partners and advisory |
| Seat | Principal, Brand and Product Merchandising |
| Ran through | Common Ground |
| Dates | March 2026 to July 2026 |
| Worked with | Drafts were produced by AI sessions and scheduled tasks under his direction. Alex Prince manages posting for his own firm. |
What it is
Common Ground and its ventures each have a public channel. One person approves what goes out. The system had to let that one person run several brands on a repeating weekly rhythm.
This was internal work. It was not sold to a client. Most of what it produced was drafted and never posted, and this page says so in its results.
What Jimmy did
- Started a weekly rhythm on March 2, 2026, with a weekly pack of drafts for each brand.
- Set the cadence on May 2, 2026 by how mature each brand was: three posts a week, Tuesday to Thursday, for Common Ground, Lïef Development, APEXX AI and Fluidmapper, and one or two a week for brands still before launch.
- Set the production model: one carousel on Tuesday, and two single posts drawn from it on Wednesday and Thursday.
- Set the channel rule for LinkedIn: principals post from their own accounts and the company page reshares.
- Ruled that he does not speak as Common Ground on his own LinkedIn. His own page is anchored to Lip Loi Creative.
- Limited Instagram to the brands where it fits.
- Approved a Common Ground program for the second quarter of 2026: 13 weeks and 39 pieces, one carousel and two image posts a week.
- Built carousel templates for Common Ground, APEXX AI and Lïef.
- Owns the social media procedure of May 12, 2026, which sets out who originates, who reviews and where the work runs.
Results
- The program was largely not published. A log of April 27, 2026 records that the three quarterly programs sat ready and none had been loaded for posting.
- The scheduling tool last sent original content on March 17 to 19, 2026. One Common Ground reshare on July 13, 2026 was the only later activity recorded.
- A weekly recap in late April 2026 recorded 32 impressions for the week.
- Weekly packs of drafts were still produced through July 23, 2026.
- The program's draft copy contains performance claims that no document supports. They are draft marketing copy, and none is repeated here.