Work History / Nike By You
ACG by Pendleton and the MowabbSeed at the boutique, scale on Nike.com
A customization launch run as a collaboration: two physical pairs by collector Jay Gordon at Bodega and ComplexCon, then the customization on Nike.com.
Brand · 2017
| Project type | Collaboration launch |
|---|---|
| Industry | Athletic footwear, digital customization |
| Seat | Merchandising Director, Nike By You |
| Ran through | Nike |
| Dates | July to November 2017 |
What it is
Customization had always been open-ended. This was the first time the platform curated a small, select set.
What Jimmy did
- Managed the Mowabb from inception to launch.
- Ran a ten-step process from July 17 to November 9, 2017.
- Launched physical pairs at the Bodega door in Boston and the Bodega booth at ComplexCon, ahead of Nike.com.
Results
- $149K in demand on a four-style assortment.
- 300 finished pairs of the Mowabb sold out in hours. Pendleton product came to about 1,000 units in total.